New PDF release: A Functional Analysis of Political Television Advertisements

By William L. Benoit

ISBN-10: 0739188984

ISBN-13: 9780739188989

ISBN-10: 1498525350

ISBN-13: 9781498525350

A useful research of Political tv ads examines thought and examine on election ads. William Benoit employs the useful concept of Political crusade Discourse to appreciate the character or content material of tv spots in election campaigns. starting with a glance at American presidential spots from 1952–2012, Benoit investigates the 3 functions—acclaims, assaults, and defenses—and the themes of coverage and personality for those teams of political ads. the subsequent chapters are dedicated to reporting related facts on presidential basic ads, presidential 3rd get together spots, different theories together with factor possession thought and useful Federalism thought, in addition to nonpresidential and non-U.S. election ads. Benoit considers the knowledge, discusses the improvement of political advertisements through the years, and at last, provides parts for additional examine. This e-book is a uniquely accomplished exam of the price and use of tv spots in political election rhetoric.

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A Functional Analysis of Political Television Advertisements by William L. Benoit

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